On Propaganda

A lie told once remains a lie but a lie told a thousand times becomes the truth

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There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be “the man in the street.” Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate

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Propaganda works best when those who are being manipulated
are confident they are acting on their own free will.

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This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

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Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

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…the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

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Think of the press as a great keyboard on which the government can play.

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The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.

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Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.

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We enter parliament in order to supply ourselves, in the arsenal of democracy, with its own weapons. If democracy is so stupid as to give us free tickets and salaries for this bear’s work, that is its affair. We do not come as friends, nor even as neutrals. We come as enemies. As the wolf bursts into the flock, so we come.

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It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.

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The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

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.A media system wants ostensible diversity that conceals an actual uniformity

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There is no need for propaganda to be rich in intellectual content.

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Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.

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The masses need something that will give them a thrill of horror.

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Joseph Goebbels  – Reich Minister of Propaganda

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About toritto

I was born during year four of the reign of Emperor Tiberius Claudius on the outskirts of the empire in Brooklyn. I married my high school sweetheart, the girl I took to the prom and we were together for forty years until her passing in 2004. We had four kids together and buried two together. I had a successful career in Corporate America (never got rich but made a living) and traveled the world. I am currently retired in the Tampa Bay metro area and live alone. One of my daughters is close by and one within a morning’s drive. They call their pops everyday. I try to write poetry (not very well), and about family. Occasionally I will try a historical piece relating to politics. :-)
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7 Responses to On Propaganda

  1. beetleypete says:

    He was a master of that ‘craft’, and it is certainly all sounding very familiar once again.
    Nicely done, Frank.
    Best wishes, Pete.

    Liked by 2 people

  2. Terrifying to see Goebbels’ ideas all playing out here in America.

    By the way, Frank, I believe that there’s an error–“hoseph Goebbelsas”–in the third line of the penultimate quote.

    Liked by 1 person

  3. Maggie says:

    Frightening to read, given our current political climate. The streets certainly have been awakened. Thanks for the post.

    Liked by 2 people

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