“Action pants” with an “Action zone!” “Now with an extra large snack pack!”
We all knew that women couldn’t drive!
An ad you won’t see anymore
Babies can drink 7-Up!
I presume Stevie got paid for this one!
Love’s baby soft – because innocence is sexier than you think.
Ok. Toritto is done posting ads from my youth.
We have come a long way (at least a goodly number of us) in half a century plus. Women have empowered themselves; racial and ethnic groups now have a voice; gay folks can marry and women can choose.
It wasn’t always so and that time when it was not is not ancient history. Just a few decades after these ads were common in every newspaper and magazine we now find their inherent misogyny and racism shocking.
Are we being too “P.C?”
“The term political correctness (adjectivally: politically correct; commonly abbreviated PC) is used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. Since the late 1980s, the term has come to refer to avoiding language or behavior that can be seen as excluding, marginalizing, or insulting groups of people considered disadvantaged or discriminated against, especially groups defined by sex or race. In public discourse and the media, it is generally used as a pejorative, implying that these policies are excessive or unwarranted.”
The above definition is from the opening paragraph on Wiki.
Does not using or accepting the language in these ads make us all less free? I think not.
One can still stand up anywhere in this nation and use any language he or she wishes. Companies may still print such ads or produce such commercials.
Now however they have learned that there are consequences for speech which large groups find demeaning or insulting.
It has been decades since I heard the words grease ball, guinea, wop or dago to my face.