Ads From Back In The Day – #13

“Action pants” with an “Action zone!”  “Now with an extra large snack pack!”


We all knew that women couldn’t drive!


An ad you won’t see anymore


Babies can drink 7-Up!


I presume Stevie got paid for this one!


Love’s baby soft – because innocence is sexier than you think.


Ok.  Toritto is done posting ads from my youth.

We have come a long way (at least a goodly number of us) in half a century plus.  Women have empowered themselves; racial and ethnic groups now have a voice; gay folks can marry and women can choose.

It wasn’t always so and that time when it was not is not ancient history.  Just a few decades after these ads were common in every newspaper and magazine we now find their inherent misogyny and racism shocking.

Are we being too “P.C?”

“The term political correctness (adjectivally: politically correct; commonly abbreviated PC) is used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. Since the late 1980s, the term has come to refer to avoiding language or behavior that can be seen as excluding, marginalizing, or insulting groups of people considered disadvantaged or discriminated against, especially groups defined by sex or race. In public discourse and the media, it is generally used as a pejorative, implying that these policies are excessive or unwarranted.”

The above definition is from the opening paragraph on Wiki.

Does not using or accepting the language in these ads make us all less free?  I think not.

One can still stand up anywhere in this nation and use any language he or she wishes.  Companies may still print such ads or produce such commercials.

Now however they have learned that there are consequences for speech which large groups find demeaning or insulting.

It has been decades since I heard the words grease ball, guinea, wop or dago to my face.


About toritto

I was born during year four of the reign of Emperor Tiberius Claudius on the outskirts of the empire in Brooklyn. I married my high school sweetheart, the girl I took to the prom and we were together for forty years until her passing in 2004. We had four kids together and buried two together. I had a successful career in Corporate America (never got rich but made a living) and traveled the world. I am currently retired in the Tampa Bay metro area and live alone. One of my daughters is close by and one within a morning’s drive. They call their pops everyday. I try to write poetry (not very well), and about family. Occasionally I will try a historical piece relating to politics. :-)
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1 Response to Ads From Back In The Day – #13

  1. beetleypete says:

    I have to presume Stevie Wonder was fully aware of what he was doing, and no doubt received a handsome sum for that photo and attribution. But the sexualisation of the young girl is worrying indeed, and would possibly have set many latent paedophiles on a quest to find someone similar to the child in the ad.
    This series has certainly got me thinking about what images may have formed my own attitudes and sexual desires in my youth, and how they may have subliminally installed fetishes or preferences into my young brain that have never gone away.
    When they talk about the ‘power of advertising’, they’re not joking.
    Best wishes, Pete.

    Liked by 1 person

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